Online marketing and advertisement is the general promotion of products and services via the internet. It is also known as web marketing or internet marketing. Online advertising and marketing requires one to have creativity and technical aspects of the internet. The four types of online advertising include;
- Display advertising uses banners and advertisements placed on the website of a third party to improve the company’s traffic and raise the product awareness.
- Electronic mail marketing commonly known as e-mail marketing directs commercial information to individuals using a particular mail e.g. Yahoo mail
- The social media marketing involves doing promotions through various social media sites to increase the number of people visiting a specific company’s website.
- Search engine marketing is the process whereby specific companies’ websites are promoted so that they can be more visible to people visiting a particular search engine. This service is offered at a particular fee.
- Online content marketing is the creating informative contents that are freely shared as a means of making the prospect customers buyers and making repeat buyers from customers.
Online marketing and advertising http://uniquesellingpoint.org/online-marketing/ have both advantage and disadvantages. The merits of online marketing include;
- It is cheap due to the fact that it reaches a wide range of targeted audience at a small budget.
- Online advertising and marketing is effective in that it can bring results almost immediately
- It allows consumers to research and buy products and services at their own convenient time.
- Companies can measure the effectiveness of the advertisements easily at no extra cost
Electronic commerce is the most effective and convenient way to advertise a company’s products or service. Online advertising and marketing is mostly used by online merchants who sell goods online and deliver them to the respective buyers. Due to the customers concern on the security of their personal information and goods most of the online merchants are investing in strong customer brands by using specific sites.
